Newsletters

Check Out The New Site
We have been working on a new site (www.scorpionliners.com) for customers who are looking to get a bed liner sprayed. Hopefully this drives more traffic to your business with the inclusion of better locator software. Be sure to check your zip code on www.scorpionliners.com/locator. If you are not listed, there has been a mistake, or you need to add a phone number, web site, or change address, please contact the IT department at john@scorpioncoatings.com. Also let us know what you think of the new site.

NOTE: We will be redesigning the ScorpionCoatings.com web site in the next couple of months as well. We will keep you posted on the developments.

Improved Hopper Guns
The guns we are currently shipping have some serious improvements. The hoppers now come with a lid and improved tips and cone washers. They seal much better due to tighter tolerances. If you've ever spilled products from the hopper, I know you get the lid. If you are using an older gun, you might want to consider one of these improved guns.

Web News
When it comes to having a successful web site, one of the most overlooked aspects is organic search engine results. What are organic search engine results? When you Google a search term, you are brought to a page with results. The results at the very top of the page and along the right side (in Google) are CPC (Cost Per Click) Ads. These are ads that companies pay for to be on the first or second page. When someone clicks on these links, that company is charged a fee. The main part of the page with results is called organic search engine results. These are based on a multitude of factors that Google takes into consideration. It does not cost anything to be in this section. The top links in this section are also the most clicked links according to Google. The higher you are on the organic search, the better chances of driving more traffic to your site which usually results in more sales. One of the most critical factors that influence the ranking on Google is back links. Back links are when relevant web sites link to your web site. You can also gain exposure by having outbound links. This is when you link to relevant web sites from your web site. Generally, the more links you have in and out on the web gives your site a better chance at ranking higher in Google as well as on most other search engines.

There are two reasons that I bring this up.

1. If you are a current dealer, please double check the dealer map and make sure that you are on there. Also, if you have a web site and it is not on your listing, please email me your web site so you can get that exposure.
2. Secondly, if you have a web site and are not linked to scorpioncoatings.com, please email me for instructions on how to do that. This is great for both your company and ours. We have a high ranking on Google, Bing, and Yahoo and linking to us can only improve your rank.

Another great way to boost your chances of getting your site listed higher in the organic search engine rankings is to submit press releases about new products, upcoming sales events, or any news about your company. You can also join forum groups on the web and link back to your site within those forum posts. To take full advantage of either of these tactics are to make sure that those links have relevant keywords in them. A simple example of a Scorpion online press release would read, “We have a new product for bed liners that works great.” Bed liners would link to www.scorpioncoatings.com since it is a relevant search term.

There are many other examples of how to generate more sales from your web site and I will keep posting these tips and tricks on our blog at www.scorpioncoatings.com/blog.asp. If you would like more information about Search Engine Optimization, information about getting a web site, or any other general question about Scorpion, please email me at john@scorpioncoatings.com.

Black Tint
Have you noticed the change in the black tint? It is much easier to pour and has no V.O.C.'s. Both are improvements in the tint.

This new black tint is every bit as good as our old black tint but the improvements are dramatic.

Reducing Costs
Everyone wants to reduce costs. One of the best ways is to increase your order size slightly to decrease shipping costs and avoid C.O.D. charges. There are several options so be sure to ask Brad in the shipping department for suggestions.

New Dealers in 2010
Below are some of the dealers/applicators that joined the Scorpion ranks so far in 2010. We apologize in advance for anyone we have omitted. If you joined in 2010 and are not on the list please let us know and we will get you in the next edition of the Stinger!

Customer Profile in Body Shop Business
Scorpion would like to congratulate Bill Harris of Xtreme Street & Marine Customz LLC (Georgetown, TX) for being profiled in a recent issue of BodyShop Magazine. You can read the article by clicking here or by going to www.bodyshopbusiness.com and searching “Bill Harris.”

Mr. Harris has been with Scorpion since June of 2005 and we appreciate all of the great things he has done in that time. If you have a story to tell (or pictures to submit) please let us know! We would love to hear from you and share your story!

Scorpion Protective Coatings, Inc.

Unsubscribe

Our mailing address is:
6184 S. U.S. Highway 231
Cloverdale, IN 46120

Our telephone:
800.483.9087

Copyright (C) 2007 Scorpion Protective Coatings, Inc. All rights reserved.